I really shouldn't use that word, its going to offend people. On the other hand, I can't be fucked to look up a synonym.
So: With the BBC thing, BL were becoming more and more relevant. Taking Q-CAB2 station, trapping over 100 slowcat carriers belonging to one of the game's major power blocs, was a watershed moment. People looked up and noticed. The BBC: 401k, BL and Pizza often get looked as being a nuisance more than anything else. That's not intended to be a slight on their skill, but they simply didn't have the scale to be worth factoring into to the peoples strategic planning. In the past they've had their chance to smug on forums here and there, but sooner or later one of the big guns rolls around and grinds back their advances.
But suddenly the BBC had put itself on the map. More importantly, with the CFC engaged in fountain, the BBC looked poised to rip through Tribute and its surroundings and destroy the soft underbelly of the CFC. Action had to be taken.
I don't think its fair to accuse BL of betrayal, but I am going to call them out on a crippling lack of ambiton. Elo finally had a chance to truly become the King in the North.
He threw it away for isk.