Then you only run the ones near your own space where you have the home turf advantage of intel channels and defence fleets. There is also very little risk of you dying while running incursions in 0.0. You are sitting in a gated anomaly 30+ AU from everything filled with rats that will prioritise targets using points and e-war, so any gang going after you will be dealing with you AND the rats.There are safer ways to make isk in 0.0, the chances of you killing me whilst I run a plex is far far lower than you killing me running an incursion. Also unlike hisec incursions I'm not going to have to move my expensive incursion ships into red space to run one or two a week.
It is almost perfect conditions for small gang fights if you run across other people in there. Both of you are in 10 man gangs with 2-3 logis. Just take 10 min out of your jewing and have a good fight over system control. Text-book definition of win-win.